Mendelson’s Marketing School: Advertising IS Marketing, Stop Saying They’re Different

B.J. Mendelson
7 min readOct 22, 2020
Photo by Joe Hernandez on Unsplash

Part of the reason this project exists is that many marketing gurus and experts haven’t actually read a marketing textbook. Or taken a marketing course. Or got a degree in marketing.

To be clear, you don’t NEED to do these things to understand how to promote yourself or your product. My grandfather had an elementary…

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B.J. Mendelson

B.J. Mendelson is the author of “Social Media Is Bullshit” from St. Martin’s Press.