Mendelson’s Marketing School: How to Build a Brand That Lasts

Photo Credit: NeONBRAND on Unsplash

A big problem in the marketing world is short-termism.

People just care about the metrics. They only care about this quarter. Right now. Not the long term.

This thinking often focuses on Facebook advertising and Google advertising instead of print, television, or radio, even though those options may have benefits that you can’t…

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