These 3 Questions Will Help You Better Understand 5.03 Billion People

But First …

This week on WAYWO.TV I am joined by Tom Costantino, co-producer of The Orville, whose Season Finale premiers tomorrow on Hulu.

Your One Small Step

Last week, I (hopefully) stressed how important it is to get to know your audience on a deep level. This week, I’m going to tell you why.

  1. Where’s the porn?
  2. Where’s the porn?
  3. Where’s the porn?
  1. What’s in it for me?
  2. What are the three biggest problems I’m trying to solve, right now.
  3. How will doing this thing (buying your thing, for example) make you look among your peers?



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B.J. Mendelson

B.J. Mendelson


B.J. Mendelson is the author of “Social Media Is Bullshit” from St. Martin’s Press.